PIBU PIBU is a Korean bath and beauty brand that aims for natural and effective bath products with a unique system of letting their customers choose two ampoules from many choices of ampoules each with a specific effect. The package design focuses on two main targets to achieve: identification and representation. The material choice of the package represents the philosophy of the brand and the surface holds the brand identity. The package shaped with the brand's bottle and ampoules helps customers visually understand the unique system of PIBU PIBU.

PIBU PIBU is a Korean bath & beauty brand that aims for natural and bio-effective products.