Made of the inspiration of the Chinese traditional paper cutting. With it's long history and elegant technique, the Chinese paper-cutting is treasured for it's highly artistic and practical appeal. The China Red is a symbol of joy and happiness. Project includes a set of Typeface design, and a book of each letters with each exquisite Chinese traditional element patterns. All patterns were hand made and translated into digital illustration. Each kind of elements with delicate Chinese style of impressionistic are added into 26 English letters.

Alice Zong is an award-winning visual/Graphic designer based in California and now the Senior Editorial Productional Design Lead at Apple Inc. Passionate about design, present and support creative concepts. Proficient with Adobe Creative Creative Suite. Worked in a very systematic and diligent manner, Alice is dedicated to developing designs and branding with a conviction to quality.

Graphic/Digital designer. AIGA member. Holding Extorionary Ability Visa (O-1). Proficient with Adobe Creative Creative Suite. Worked in a very systematic and diligent manner, and proved to be an independent thinker, a faster learner and a great team-worker. Passionate of design, present and support creative concepts.