A handy small book (in A6 format, 140 pages), which is a valuable educational gadget of the Impact Academyl project. The first dictionary of digital marketing terms in the Polish language on the market. Noble refined design. Aesthetic values - a product that arouses interest and desire thanks to the project. High functional values ensuring intuitive use of the dictionary, a transparent layout, high accuracy preserved in the composition of the content, PL and ENG terms are located next to each other. Post-it notes, quick access to frequently used pages. Original cover.

Artist, designer, educator and art curator. Assistant professor at the Institute of Graphic Design of the Władysław Strzemiński Academy of Fine Arts in Łódź, where I teach the basics of graphic design, social design and accessible design. I am involved in educational projects at the intersection of art and science, I cooperate with the Center for Digital Biology and Biomedical Sciences at the Faculty of Biology of the University of Łódź. I have several dozen publications on art topics to my credit, as well as numerous projects in the field of visual identification of public space and cultural events. My works have been presented at numerous individual and collective exhibitions around the world.

Impact Academy is primarily Impact Days, an international conference held twice a year. The second pillar of IA is Impact Seminars, expert meetings in a smaller group devoted to specific issues related to consumer trends, new advertising formats, and the issue of measuring online activity. The last element building the Impact Academy program are various activities and materials available online for project participants.