The objective of the project was to design an identity for the TEDx event that could interact with the audience about the main theme ”Inside-Out”. The challenge with this project was to integrate the context of inner and outer worlds in one poster which was comprehensible and yet aesthetically pleasing. A red transparent plastic cover was used for attendees to filter the light by colors to remove the complexity of a visual subject. The process of using the red filter engaged the audience to be a part of this design by experiencing the perception of inner and outer meanings dynamically.

TEDx conferences are independently organized events licensed by the organization in charge of the TED conferences. TEDx conferences agree to follow certain principles set out by the main organization. TEDx events are non- profit, but may use an admission fee or commercial sponsorship to cover costs.