In this design three elements go together well: harsh beauty of Scandinavia, courageous viking and sparkling beer. The central place in the design of the label is graphic illustration, it attracts interest in textual support, makes it more intelligible and convincing. The chosen range of colors makes the label saturated and contrast. This design for beer can be of interest to active, independent and confident people who loves the beauty and purity of nature. The name of the beer and the design complement each other and it is the idea of the designer.