Nordic Bravery Label and Packaging by Oleksandr Pogrebniak

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DESIGN DETAILS
DESIGN NAME:
Nordic Bravery

PRIMARY FUNCTION:
Label and Packaging

INSPIRATION:
The severe and at the same time unusually beautiful nature of Scandinavia, picturesque Norwegian mountains and deep fjords, Finnish lakes with crystal clear water, mythology of the ancient Scandinavians inspired the designer to create this project. In the designer opinion, this design is unforgettable and outstanding among other designs of beer, in which the focus is on the font, not the graphic illustration.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The main distinguishing feature of this project is the emphasis on visual perception of the drawing, showing the origin of the beer. While working on the label, the designer decided to use the minimum of the text and make the main emphasis on the image itself of a brave and fearless warrior. Viking helmet is a stylized image of the Norwegian mountains. This image is the embodiment of courage, which the consumer wants to enjoy while drinking this beer.

OPERATION / FLOW / INTERACTION:
This packaging design characterizes the type of product and indicates it's origin and also is able to communicate with the target audience.

PROJECT DURATION AND LOCATION:
The project was created in 2013. In Poland.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Paper label on glass bottle, beverage cans, and cardboard package

SPECIFICATIONS / TECHNICAL PROPERTIES:
Label dimensions: 65 mm x 115 mm

TAGS:
Beer, brewing, alcohol, beverages, beer design, label, bottle

RESEARCH ABSTRACT:
After an analysis of the market and the target audience, the designer has decided to focus on the graphic illustration and to put the font in the background. The untypical style is based on the two Scandinavian symbols — rocky fjords and a fearless viking. The designer wanted to create a brand which would clearly be associated with excellent strong beer.

CHALLENGE:
-

ADDED DATE:
2018-02-28 22:09:39

TEAM MEMBERS (1) :
Oleksandr Pogrebniak

IMAGE CREDITS:
Oleksandr Pogrebniak, 2017.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Nordic Bravery Beer

PROFILE:
-

NOMINATION DETAILS

Nordic Bravery Label and Packaging by Oleksandr Pogrebniak is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Oleksandr Pogrebniak is also kept secret. This information will also be available later.
AWARD DETAILS

Nordic Bravery Label and Packaging by Oleksandr Pogrebniak is Winner in Packaging Design Category, 2017 - 2018.



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