The Atlasbalans M2 is a treatment tool used by professional therapists to ease pain and muscle tension through a new way to treat muscles and connective tissue. Waves are spread widely and deeply throughout the body increasing mobility and relaxation, as well as improving flow and circulation. Well balanced ergonomics and a unique grip allows for maximum mobility of the wrist of the therapist and effective treatment. Experiences from the M1 product has led to a further refined M2 model with significantly enhanced ergonomics.

Designs products and develops new product ideas for current development and production, but also for future products, making use of new, emerging and future technologies. Has designed transport, lighting, electrical appliances, telecom products and musical instruments, working with international design groups and development teams in UK, North America, and with companies in Asia. Was previously VP/Head of Industrial Design at Ericsson Mobile Communication, Division Consumer Products, where he initiated a new design centre and a new design line for the company's products. Specialties: Industrial Design, Innovation, Conceptual Design

Frank Etc. AB is a multi-award winning design consultancy who collaborate with companies of all shapes and sizes to create exceptional new products and design solutions with enduring value. Problem solvers, experienced in project management on all levels, Frank Etc. is dedicated in their work and always determined to achieve the best possible outcome from any project brief. With numerous design projects carried out for more than 180 clients in many countries, Frank Etc. has experience from a multitude of areas, from telecom to transport, from music to medical. The combination of industrial design, innovative product development, graphic design and visual identity has led to more than 50 international design awards.