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Springetts Brand Design World of Zing Food sauces
World of Zing Food sauces is Silver Design Award winner in 2017 - 2018 Packaging Design Award Category.
World of Zing Food sauces

We began with a new brand essence – ‘flavour beyond ordinary’. This idea was then brought to life through expressive and playful ways of adding flavour to food and drink: a slap of sauce, a scatter of spice and a mix of spirit. These were then visually expressed through traditional, artistic mark-making techniques that capture both the excitement and involvement of adding some zing to your food and drink. The result is a simple, emotive visual identity that lets the product do the talking.

World of Zing Food sauces
Springetts Brand Design World of Zing
Springetts Brand Design Food sauces
Springetts Brand Design design
Springetts Brand Design

At Springetts we help our clients create and grow their brands through incisive strategic thinking and distinctive, engaging design solutions. The projects may vary in size and scope but our principles, and how we apply them, remain constant. What drives our thinking and enthusiasm on every project is a passion for making a positive difference to a brand’s success. Understanding our clients’ businesses and getting under the skin of consumers always provide us with the greatest insight into how a brand should communicate in a uniquely differentiated, impactful and engaging way.

World of Zing

Launched by ‘flavour guru’ Pritesh Mody from a stall at Brockley Market in September 2014, World of Zing has quickly become recognised amongst the UK's most innovative food & drink businesses. With a background in drinks marketing and hailing from of one of the UK’s oldest and most respected spice merchants, Pritesh was inspired by his incessant need for exciting new food & drink experiences to create a business that fed his hunger. The word Zing implies incredible flavour, and quite simply, their mission is to create and curate the most exciting food & drink products to tie into the latest trends. All created at their Flavour Lab in South London, including Molecular Mixology and Cocktail Ageing facilities, their product range comprises everything from award-winning craft Bottled Cocktails to artisanally made Table Sauces - they truly believe that there are no boundaries when it comes to creating exciting flavours!