World of Zing Food sauces by Springetts |
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| DESIGN DETAILS | |||||
| DESIGN NAME: World of Zing PRIMARY FUNCTION: Food sauces INSPIRATION: Project: to design a range of hot sauces to be launched in the UK by speciality food and drink brand World of Zing. World of Zing challenged us to add more ‘zing’ to their brand. UNIQUE PROPERTIES / PROJECT DESCRIPTION: We began with a new brand essence – ‘flavour beyond ordinary’. This idea was then brought to life through expressive and playful ways of adding flavour to food and drink: a slap of sauce, a scatter of spice and a mix of spirit. These were then visually expressed through artistic mark-making techniques that capture both the excitement and involvement of adding some zing to your food and drink. The result is a simple, emotive visual identity that lets the product do the talking. OPERATION / FLOW / INTERACTION: Adds an interesting and visually exciting range of sauces to consumers, encouraging them to add some zing to their meals. PROJECT DURATION AND LOCATION: Launched June 2017, UK FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Glass bottles Metal lids SPECIFICATIONS / TECHNICAL PROPERTIES: 250ml bottles in 2 different formats TAGS: World of Zing, Springetts, bottles, hot sauce, chilli oil, packaging, zing RESEARCH ABSTRACT: To launch a new range of sauces with an up to date and exciting visual appeal CHALLENGE: To bring to life a new brand essence – ‘flavour beyond ordinary’ - through expressive and playful ways of adding flavour to food and drink: a slap of sauce, a scatter of spice and a mix of spirit. ADDED DATE: 2018-02-28 12:24:01 TEAM MEMBERS (3) : Creative Director: Paul Williams , Design Director: Kevin Daly and Design Director: Lee Purvis IMAGE CREDITS: Springetts, 2017. |
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| Visit the following page to learn more: http://www.springetts.co.uk/our-work/wor |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: World of Zing PROFILE: Launched by ‘flavour guru’ Pritesh Mody from a stall at Brockley Market in September 2014, World of Zing has quickly become recognised amongst the UK's most innovative food & drink businesses. With a background in drinks marketing and hailing from of one of the UK’s oldest and most respected spice merchants, Pritesh was inspired by his incessant need for exciting new food & drink experiences to create a business that fed his hunger. The word Zing implies incredible flavour, and quite simply, their mission is to create and curate the most exciting food & drink products to tie into the latest trends. All created at their Flavour Lab in South London, including Molecular Mixology and Cocktail Ageing facilities, their product range comprises everything from award-winning craft Bottled Cocktails to artisanally made Table Sauces - they truly believe that there are no boundaries when it comes to creating exciting flavours! |
| AWARD DETAILS | |
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World of Zing Food Sauces by Springetts is Winner in Packaging Design Category, 2017 - 2018.· Press Members: Login or Register to request an exclusive interview with Springetts. · Click here to register inorder to view the profile and other works by Springetts. |
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