The client wanted a jar for a new conserve brand that was bespoke and that people would want to keep in the centre of the table, not hidden away in a cupboard. The inspiration for the design uses the original Histon signpost as a starting point. The windmill, duck pond, and local boot maker were also incorporated into the design. The choice of William’s rather than WMP Hartley for the branding was to distance the brand from the everyday range and to give a more personal feel to the range.

At Springetts we help our clients create and grow their brands through incisive strategic thinking and distinctive, engaging design solutions. The projects may vary in size and scope but our principles, and how we apply them, remain constant. What drives our thinking and enthusiasm on every project is a passion for making a positive difference to a brand’s success. Understanding our clients’ businesses and getting under the skin of consumers always provide us with the greatest insight into how a brand should communicate in a uniquely differentiated, impactful and engaging way.

The Hain Daniels Group is one of the UK’s leading food companies. It creates food and drinks with real goodness at their core. With both their own brands and private label foods they aim to help millions of people on their journey towards tastier, healthier living. Together, with the support of its parent company Hain Celestial, they innovate continuously to meet the needs of their partners, customers and consumers. They develop ingredients and consumable products for customers who are unable to find what they need elsewhere. Quality, transparency and responsibility are at the heart of Hain Daniels business. They operate ethically, treating their employees, partners and our communities with respect. Their nine manufacturing sites across the UK operate to the highest standards of food production and safety, guaranteeing the freshness, taste and quality of every product they bring to market.