William's Conserve Jam by Springetts

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DESIGN DETAILS
DESIGN NAME:
William's Conserve

PRIMARY FUNCTION:
Jam

INSPIRATION:
A jar was needed that was bespoke with a high quality look that people would want to keep in the centre of the table and not hide away in a cupboard. The inspiration for the design came from the original Histon village signpost. The windmill, duck pond, and local boot maker were also incorporated into the design. These all give it an intrinsic value which consumers will want to hang on to. The brand name William’s was chosen rather than WMP Hartley to distance the brand from the everyday range and to give a more personal feel to the range.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Working with a glass manufacturer, Beatson Clark, a jar was created that allowed for a minimal amount of space for branding and embossing the new logo crest. Following research, the label was made easy to remove so the jar could be re-used as home-made jam was increasing in popularity. This was paired with a new tone of voice that used words like ‘scrummy’ and ‘delightfully’ to further build on the Britishness of the brand.

OPERATION / FLOW / INTERACTION:
An attractive jar that encourages consumers to keep it after use and use it again in the home. Unlike ordinary jars, this jar encourages consumers to keep it and display it.

PROJECT DURATION AND LOCATION:
Launched autumn 2017, UK

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Glass jar Metal lid Cardboard outer wrap

SPECIFICATIONS / TECHNICAL PROPERTIES:
Jar contains 340g

TAGS:
William's Conserve, Hain Daniels Group, Springetts, jam, jar, conserve

RESEARCH ABSTRACT:
Nothing could be more British than a pot of tea and a cream scone. So how did Bonne Maman managed to come across (or underneath) the English Channel and take over the UK's beloved jams? When Hain Daniels, owner of Hartley’s, wanted to launch a premium jam we decided it was time the Brits took back what was rightfully theirs!

CHALLENGE:
A proposition was created for Hartley’s based on ‘Distinctive British Conserves’ and going back to when William Pickles Hartley first decided to make conserves back in 1871, which today are made in Histon in Cambridgeshire. The product was created using only selected British fruits and cooked very slowly to preserve as much fruit as possible.

ADDED DATE:
2018-02-28 12:13:55

TEAM MEMBERS (3) :
Creative Director: Paul Williams , Design Director: Lou Elms and Designer: Rob Wilde

IMAGE CREDITS:
Springetts, 2017.

Visit the following page to learn more: http://www.springetts.co.uk/our-work/Williams -Jam
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Hain Daniels Group

PROFILE:
The Hain Daniels Group is one of the UK’s leading food companies. It creates food and drinks with real goodness at their core. With both their own brands and private label foods they aim to help millions of people on their journey towards tastier, healthier living. Together, with the support of its parent company Hain Celestial, they innovate continuously to meet the needs of their partners, customers and consumers. They develop ingredients and consumable products for customers who are unable to find what they need elsewhere. Quality, transparency and responsibility are at the heart of Hain Daniels business. They operate ethically, treating their employees, partners and our communities with respect. Their nine manufacturing sites across the UK operate to the highest standards of food production and safety, guaranteeing the freshness, taste and quality of every product they bring to market.

NOMINATION DETAILS

William's Conserve Jam by Springetts is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Springetts is also kept secret. This information will also be available later.
AWARD DETAILS

William's Conserve Jam by Springetts is Winner in Packaging Design Category, 2017 - 2018.



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