The creative idea is based upon the celebration of the time, care, effort and the people who pour their craft and expertise into the making of these beers. The inspiration comes from Communist posters of the 1920s and 30s that show proud heroic everyday workers. We reflected the same upward camera angle and simple screen print style and created a modern interpretation of this. We wanted to give the brand a voice that would make the ‘worker’ the hero. Each beer champion’s master trades person strikes a pose that reflects the craftsmanship of their trade.

At Springetts we help our clients create and grow their brands through incisive strategic thinking and distinctive, engaging design solutions. The projects may vary in size and scope but our principles, and how we apply them, remain constant. What drives our thinking and enthusiasm on every project is a passion for making a positive difference to a brand’s success. Understanding our clients’ businesses and getting under the skin of consumers always provide us with the greatest insight into how a brand should communicate in a uniquely differentiated, impactful and engaging way.

Timothy Taylor established the Brewery in the centre of Keighley in 1858, moving to The Knowle Spring, its present site, in 1863. The principle of not accepting second best was laid down and remains with them to the present day. This means that the very finest ingredients are used to brew the best possible beers, with Landlord winning many awards.