Marco Mascetti 100 Percent Food Packaging
100 Percent Food Packaging is Silver Design Award winner in 2017 - 2018 Packaging Design Award Category.
100 Percent Food Packaging

As an answer to global pollution we've designed the first ever Nutella Package fully recyclable. Glass, aluminum and paper can be easily recycled, providing a lower impact on the ecosystem. The plastic lid has been replaced by a paper one that can be printed and this makes the old label useless because all information are now printed directly on the lid itself. This innovation has brought three advantages: the reduction of components and processes, the elimination of plastic and total recyclability. Moreover without the label, the silk-screen decoration on the glass remains totally visible.

100 Percent Food Packaging
Marco Mascetti 100 Percent
Marco Mascetti Food Packaging
Marco Mascetti design
Marco Mascetti

Marco Mascetti is the founder and owner of MrSmith Studio, a Milan based design studio active since 2005. The holistic approach to the project based on the “design thinking” method allows the Studio to thrive in all ventures, satisfying the innovation needs of clients from a variety of fields. The Studio members’ different backgrounds and skills contributed to build a team able to face with enthusiasm and different points of view every new project. Curiosity, elegance, meaning and approachability are elements of the synthetic design process to which the Studio is committed and appreciated for. Despite the strong brand identity, the Studio’s mission is to empathize with the client, motivate it and lead it to success. Since its early days MrSmith Studio deals with industrial, furniture, lighting, packaging and graphic design.


Ferrero is the leading company in confectionary, spreadable cream and soft drink.