100 Percent Food Packaging by MrSmith Studio

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DESIGN DETAILS
DESIGN NAME:
100 Percent

PRIMARY FUNCTION:
Food Packaging

INSPIRATION:
Pollution due to use of plastic in food containers is causing more and more problems to the globe. The main goal in this project has been avoiding the use of plastic. Therefore we searched for environmental friendly solutions that at the same time can ensure the quality of the product.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is the firs ever Nutella Package 100% recyclable. The glass itself can be reused and is the material with the highest recyclability characteristics since it can be reused indefinitely. The aluminum seal, essential to guarantee the quality of the product, is recycled together with the cans. Paper lid can be recycled with paper and allows not to use labels because it is printable.

OPERATION / FLOW / INTERACTION:
The good thing about this project is that it does not require any changes in the way customers can interact with the package. The paper lid has the same characteristics in preserving the cream, moreover it can provide graphic and nutrition values. It's easier to dispose and removes the need of labelling.

PROJECT DURATION AND LOCATION:
Development of this project took more or less six months and took place in Milano, Alba and Napoli areas.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Pressure moulded glass, printed moulded paper for the lid, laminated aluminium for the seal.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Diameter 75mm, height 92mm.

TAGS:
Design, Packaging, Food, Nutella, Glass, Recycle, Paper, Recyclable

RESEARCH ABSTRACT:
Research on client's filling line procedures has been the first step. After that we've focused our research on materials and suppliers. Last phase of the research has been on printing techniques. After a research on materials and solutions suitable for this purpose, we've designed the new lid following client's directives and suppliers capabilities.

CHALLENGE:
The hardest part has been finding a solution that does not require huge investments and changes on client's filling line. Paper lid intact replaces the old plastic one, without any substantial modification of the existing filling line. It doesn't makes the production line more complex, but on the contrary simplifies it because it eliminates the labeling phase as logo, graphics and information are printed directly on the lid.

ADDED DATE:
2018-02-26 21:37:22

TEAM MEMBERS (1) :
MrSmith Studio

IMAGE CREDITS:
Diego Alto, MrSmith Studio

PATENTS/COPYRIGHTS:
As all Ferrero's products, even this one has been patented.

Visit the following page to learn more: http://www.mrsmith.it
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Ferrero

PROFILE:
Ferrero is the leading company in confectionary, spreadable cream and soft drink.

NOMINATION DETAILS

100 Percent Food Packaging by Mrsmith Studio is a Nominee in Packaging Design Category.

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AWARD DETAILS

100 Percent Food Packaging by Mrsmith Studio is Winner in Packaging Design Category, 2017 - 2018.



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