Our design focused on the summer side of the rosé. Rosé wine is best enjoyed in summer. The French rosé wine side and its summer fireworks are represented here graphically by a simple and impacting iconography. The colors pink and gray make an elegant and chic side to the bottle and the product. Moreover, the shape of the label worked in a vertical way adds this French touch to the wine. We also worked on initials GM graphically. The initials GM represent Gabriel Meffre and are worked with hot gilding, as well as an embossing on the letters and the splinters of the fireworks.

In their vilage, Gigondas, Gabrielle Meffre and his wife Juliette were among the first to lunch their activity as winemaker in 1936. As a clear-sighted man, Gabriel realised the potential exent of the futur designation of the Rhône Valley (la vallée du Rhône in French) and the importance of the wine quality control -from the vine to the commercialisation.