DESIGN NAME: Gabriel Meffre
PRIMARY FUNCTION: Collector bottle
INSPIRATION: Our work consisted in highlighting the festive character of a rosé wine, particularly enjoyed in summer. The traditional fireworks in France in July were the starting point of our graphic creation. We have associated with this the fineness of the line and a hot foil technique to sublimate the product.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The signature brand of the Maison Gabriel Meffre brings together more than 10 different appellations including a Côtes de Provence called GM by Gabriel Meffre. The segment of Provence is particularly competitive especially on the circuit CHR : cafes, hotels, restaurants, Gabriel Meffre wanted to boost this product by bringing an event dimension.
For this, the creation of a Collector label answers the problem: a new label for each new vintage.
OPERATION / FLOW / INTERACTION: No particular constraint except to work the axis of modernity, graphic and explosive in style other Provence while keeping the strong element of the produc t: GM by Gabriel Meffre - Possibility to change the shape, the color, the typoGRAPHY
PROJECT DURATION AND LOCATION: The agency is located in the south of France, in Avignon, 2 months to realise this project
FITS BEST INTO CATEGORY: Food, Beverage and Culinary Arts Design
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PRODUCTION / REALIZATION TECHNOLOGY: We would want to work on the summer spirit of the wine. The rose wine is usually eaten in the summer, hence the festive side of the fireworks.
SPECIFICATIONS / TECHNICAL PROPERTIES: Wine bottle 75 cl Height : 28,8 cm Diameter : 8,2 cm
TAGS: bottle, wine bottle, wine, label, etiquette, packaging, wine label
RESEARCH ABSTRACT: - Trendy boards of rose wines, from France and Provence
- Summer spirit on packagings
CHALLENGE: Stand out from rose wines while remaining in the universe
ADDED DATE: 2018-02-26 10:04:03
TEAM MEMBERS (4) : Design Agency : Arome, - Delphine Goyon - Art Director, - Rémi Vicente - Director and - Catherine Alamy - Graphic Designer
IMAGE CREDITS: Client : Gabriel Meffre
Design Agency : Arome
Delphine Goyon : Art Director
Rémi Vicente : Director
Catherine Alamy : Graphic Designer
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