Gabriel Meffre Collector bottle by Remi Vicente and Delphine Goyon

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DESIGN DETAILS
DESIGN NAME:
Gabriel Meffre

PRIMARY FUNCTION:
Collector bottle

INSPIRATION:
Our work consisted in highlighting the festive character of a rosé wine, particularly enjoyed in summer. The traditional fireworks in France in July were the starting point of our graphic creation. We have associated with this the fineness of the line and a hot foil technique to sublimate the product.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The signature brand of the Maison Gabriel Meffre brings together more than 10 different appellations including a Côtes de Provence called GM by Gabriel Meffre. The segment of Provence is particularly competitive especially on the circuit CHR : cafes, hotels, restaurants, Gabriel Meffre wanted to boost this product by bringing an event dimension. For this, the creation of a Collector label answers the problem: a new label for each new vintage.

OPERATION / FLOW / INTERACTION:
No particular constraint except to work the axis of modernity, graphic and explosive in style other Provence while keeping the strong element of the produc t: GM by Gabriel Meffre - Possibility to change the shape, the color, the typoGRAPHY

PROJECT DURATION AND LOCATION:
The agency is located in the south of France, in Avignon, 2 months to realise this project

FITS BEST INTO CATEGORY:
Food, Beverage and Culinary Arts Design

PRODUCTION / REALIZATION TECHNOLOGY:
We would want to work on the summer spirit of the wine. The rose wine is usually eaten in the summer, hence the festive side of the fireworks.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Wine bottle 75 cl Height : 28,8 cm Diameter : 8,2 cm

TAGS:
bottle, wine bottle, wine, label, etiquette, packaging, wine label

RESEARCH ABSTRACT:
- Trendy boards of rose wines, from France and Provence - Summer spirit on packagings

CHALLENGE:
Stand out from rose wines while remaining in the universe

ADDED DATE:
2018-02-26 10:04:03

TEAM MEMBERS (4) :
Design Agency : Arome, - Delphine Goyon - Art Director, - Rémi Vicente - Director and - Catherine Alamy - Graphic Designer

IMAGE CREDITS:
Client : Gabriel Meffre
Design Agency : Arome
Delphine Goyon : Art Director
Rémi Vicente : Director
Catherine Alamy : Graphic Designer

Visit the following page to learn more: http://gabriel-meffre.fr/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Gabriel Meffre

PROFILE:
In their vilage, Gigondas, Gabrielle Meffre and his wife Juliette were among the first to lunch their activity as winemaker in 1936. As a clear-sighted man, Gabriel realised the potential exent of the futur designation of the Rhône Valley (la vallée du Rhône in French) and the importance of the wine quality control -from the vine to the commercialisation.

NOMINATION DETAILS

Gabriel Meffre Collector Bottle by Remi Vicente and Delphine Goyon is a Nominee in Packaging Design Category.

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AWARD DETAILS

Gabriel Meffre Collector Bottle by Remi Vicente and Delphine Goyon is Winner in Packaging Design Category, 2017 - 2018.



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