Dr. Strudell is a collection of soft drinks of various flavours. The target audience of it mostly consists of young people. The basis is an illustration of an eccentric professor, a doctor of science in low alcohol drinks. He is at work: mixing, experimenting, creating. His golden signature on the label guarantees the quality and the handmade typography of the brand name reflects the uncommon recipe of the drinks. Every flavour has its own index number, icon and colour code.

NovaBrand is the design agency based in Russia. It focuses on branding and packaging design. Since its foundation in 2008, NovaBrand has offered its clients a special, customised and unique design.