Dr. Strudell Beer by Yaroslav Dekhnik and Alexey Seoev

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DESIGN DETAILS
DESIGN NAME:
Dr. Strudell

PRIMARY FUNCTION:
Beer

INSPIRATION:
In the midst of the snowy Alps, pristine lakes and green meadows lives someone who likes unusual recipes. His creed is the combination of incompatible ingredients. Brilliant people are always weird and brilliant recipes are always surprising. We introduce you Dr. Strudell and his unforgettable beer beverages with the composition that will surprise even the most demanding gourmand.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Dr. Strudell is a collection of soft drinks of various flavours which design is best for fruit and alcohol cocktails appreciated by the young audience.

OPERATION / FLOW / INTERACTION:
The main graphic element, that draws the attention, is the illustration of the freak researcher, which serves as an emotional appeal to the customer. Retro hand-made lettering of the name was made to support the steampunk hero.

PROJECT DURATION AND LOCATION:
July 2017 - January 2018, Moscow

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Plastic bottles

SPECIFICATIONS / TECHNICAL PROPERTIES:
Label dimensions: 270 mm x 119 mm

TAGS:
NovaBrand, design, beer beverage, beverage, packaging design, label design, dr. Strudell

RESEARCH ABSTRACT:
The first step in design was the creating of the detailed legend to the Dr. Strudell naming. The figure of nutty scientist, a romantic inventor and an enthusiastic person, became the great find to attract the young audience and reflect the uncommon contens of beverage bottles. The brand colors were used also to create a bright and surprising feeling.

CHALLENGE:
The challenge was to create a brand new design that will meet the most biased audience. We needed to create an innovation that is able to grab attention and stand out on the shelf.

ADDED DATE:
2018-02-26 09:04:45

TEAM MEMBERS (1) :


IMAGE CREDITS:
Yaroslav Dekhnik and Alexey Seoev, 2017.

Visit the following page to learn more: https://www.behance.net/Nova_Brand
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CLIENT/STUDIO/BRAND DETAILS
NAME:
NovaBrand

PROFILE:
NovaBrand is the design agency based in Russia. It focuses on branding and packaging design. Since its foundation in 2008, NovaBrand has offered its clients a special, customised and unique design.

NOMINATION DETAILS

Dr. Strudell Beer by Yaroslav Dekhnik and Alexey Seoev is a Nominee in Packaging Design Category.

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AWARD DETAILS

Dr. Strudell Beer by Yaroslav Dekhnik and Alexey Seoev is Winner in Packaging Design Category, 2017 - 2018.



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