This is a Logo and Visual identity design for Journey Beyond, a non-profit organization based in the USA. This organization works to eliminate generational poverty by teaching global competence through passport scholarships, global leadership development workshops, and study abroad. The brand design must appeal to the younger population since the organization targets a young demographic from ages 12 to 16. By mixing the smiley emoji into the path concept, a symbolic meaning of a happy journey was created.

Journey Beyond is a non-profit organization working to eliminate generational poverty by teaching global competence. We envision a generation of youth empowered to take stake in the global community and economy no matter their background or zip code.