Journey Beyond Logo and Visual Identity by Nima Rahimiha

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DESIGN DETAILS
DESIGN NAME:
Journey Beyond

PRIMARY FUNCTION:
Logo and Visual Identity

INSPIRATION:
The collective life of all humans is a sum of different paths and ambitions to fulfil various objectives. In recognition of the mission statement from the Journey Beyond Organization, a clear goal is envisioned; to eliminate generational poverty. This aim is achieved by a path of different initiatives, educational and training programs. The logo design was inspired by the nature of a journey which is defined by the starting point, the journey itself and the end point. Thus, the concept of a path was evolved to represent the route and duration of a journey. The simplicity of the forms was a main criterion to put the focus on the direction of the conceptual journey in this organization.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is a Logo and Visual identity design for Journey Beyond, a non-profit organization based in the USA. This organization works to eliminate generational poverty by teaching global competence through passport scholarships, global leadership development workshops, and study abroad. The visual identity and the logo design for this organization was aimed to reflect such values and the general goal of this organization while being simple to be recognized easily by the target audience.

OPERATION / FLOW / INTERACTION:
By mixing the smiley emoji into the path concept, a symbolic meaning of a happy journey is created. Additionally, by using the three visual parts of the logo, I created a simple abstract pattern for a visual system that relates to the youthfulness and the happy environment of the organization.

PROJECT DURATION AND LOCATION:
The project design started in August 2017 and was finished in September 2017.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Logo design, Social media guidelines, Stationary, Sticker, Notebook, T-shirt, Cap, Passport cover.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Brand,Logo,identity

RESEARCH ABSTRACT:
-

CHALLENGE:
The brand design must appeal to the younger population since the organization targets a young demographic from ages 12 to 16. In consideration of this target, the organization wanted to involve the kids to be a part of the "cool" club. Nevertheless, the brand must be designed in a way that its recognized and respected by adults considering that the majority of the organization's funding is provided by donors.

ADDED DATE:
2018-02-26 06:37:49

TEAM MEMBERS (1) :
Nima Rahimiha

IMAGE CREDITS:
Nima Rahimiha , 2017.

Visit the following page to learn more: http://bluepaper.studio/project/journey-beyon d
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Journey Beyond

PROFILE:
Journey Beyond is a non-profit organization working to eliminate generational poverty by teaching global competence. We envision a generation of youth empowered to take stake in the global community and economy no matter their background or zip code.

NOMINATION DETAILS

Journey Beyond Logo and Visual Identity by Nima Rahimiha is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Journey Beyond Logo and Visual Identity by Nima Rahimiha is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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