Anamamrete project offers new and innovative ways of using concrete in architecture, interior, product, furniture or accessory design. The project is a series of experiments with the aim of humanizing concrete. Throughout the experiments, the designer is focusing on the possibilities of overcoming the negative stereotypes associated with concrete and how to create a new, more pleasant and softer look for a generally industrial material. Another aim is to offer alternatives of innovative concrete wall coverings with new visual experience for interior designers.

Emese Orbán is a young designer based in Stockholm, Sweden. She got her Bachelor's degree in Industrial Design Engineering in Budapest University of Technology and Economics and her Master’s degree in Moholy-Nagy University of Art and Design in Budapest, Hungary.