Anamamrete Experimental project by Emese Orban

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DESIGN DETAILS
DESIGN NAME:
Anamamrete

PRIMARY FUNCTION:
Experimental project

INSPIRATION:
Although concrete appears more and more often in the field of architecture, interior and design, most people have prejudice about this material. My aim was to find ways to create innovative concrete surfaces that make people think of concrete as a more versatile and intriguing material which can be used by designers and architects. I made more than 140 experiments divided into three groups which are the followings: coloring concrete, material coupling and mold experiments.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The project is a series of experiments with the aim of humanizing concrete. Throughout the experiments, I am focusing on (a) the possibilities of overcoming the negative stereotypes associated with concrete and (b) how to create a new, more pleasant and softer look for a generally industrial material. Another aim is to offer alternatives of innovative concrete wall coverings with new visual experience for interior designers.

OPERATION / FLOW / INTERACTION:
Anamamrete project offers new and innovative ways of using concrete in architecture, interior, product, furniture or accessory design. My underlying research proves how human reactions related to concrete change in a positive direction after showing different appearances of the material. Using concrete in a creative way makes the interaction with it unique and intriguing.

PROJECT DURATION AND LOCATION:
The project started in January 2017 in Budapest, Hungary and finished in June 2017. It was exhibited in Moholy-Nagy University of Art and Design, Budapest in June 2017.

FITS BEST INTO CATEGORY:
Building Materials and Construction Components Design

PRODUCTION / REALIZATION TECHNOLOGY:
Mixed media: the main material is concrete and I used diverse materials e.g. textile, cork, wood shavings, fragrance oil, glass, decor foam, hay, seashell, mineral powder, yarn, felt, vlies, chalk, ink, fabric paint, glass paint, wax, metal foil, structure paste, glitter paste, iron paste.

SPECIFICATIONS / TECHNICAL PROPERTIES:
More than 140 experiments. Cubes: 80 x 80 x 80 mm / each Tiles: 210 x 170 x 18 mm / each

TAGS:
concrete, material experiment, stereotype, material coupling, surface, tile, wall

RESEARCH ABSTRACT:
People from different fields were involved in the research process. They were asked how their opinions had changed about concrete after seeing and touching the innovative cubes and tiles. I also circulated a survey about both their feelings and insights and I used this feedback to define the potential use of each experiment and also to summarize the human reactions.

CHALLENGE:
The group testing was an essential though quite challenging part of the project because I myself had to track and invite relevant people from different fields. Another challenge was to get to know which experiment works in only small scale or in larger scale and to find the materials that work well with concrete in diverse aspects. Minor struggles arose during the process of getting the experiments out of the mold.

ADDED DATE:
2018-02-25 14:35:59

TEAM MEMBERS (6) :
Designer: Emese Orbán, Consultant: Péter István Varga, Collaborator: Borbála Györök, Rendering: Éva Baráth, Execution: VPI Concrete Design and Manufacture and Special thanks to: Alida Orbán, Anna Bárány, Ákos Zajzon, Bence Földi, Borbála Simon, Cintia Bársony, Emese Jeszenői, Enikő Mezei, Júlia Péntek, Orsolya Németh, Zoltán Debreczeni, Zsolt Orbán

IMAGE CREDITS:
Image #1: Photographer Emese Kiss and Patrik Lukáč, 2017
Image #2: Photographer Emese Kiss and Patrik Lukáč, 2017
Image #3: Photographer Emese Kiss and Patrik Lukáč, 2017
Image #4: Creator Éva Baráth, 2017
Image #5: Creator Éva Baráth, 2017
Video Credits: Éva Barta, 2017

Visit the following page to learn more: http://bit.ly/anamamreteB


CLIENT/STUDIO/BRAND DETAILS
NAME:
Emese Orbán

PROFILE:
Emese Orbán is a Hungarian designer, based in Stockholm.



NOMINATION DETAILS

Anamamrete Experimental Project by Emese Orban is a Nominee in Building Materials and Construction Components Design Category.

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AWARD DETAILS

Anamamrete Experimental Project by Emese Orban is Winner in Building Materials and Construction Components Design Category, 2017 - 2018.



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