The goal was to create an ice cream cup for shops that stands out from all other ice cream cups with its puristic appearance and pastel tones. The recognition value is exceptionally high. In addition to the manufacturer, only the variety is recognizable. Nothing should distract you. The legal mandatory information is on the bottom of the cup. The dimensions of the cups are matched to ICEFACTUM cooling units, which pick up the cup design.

THE EXPECT NOTHING LESS COMPANY GMBH was founded in 2012 to develop design. New approach for new design: The keynotes of an optimal design result are functionability, economy and environmentally friendly. The development of brands for food and luxury foods is the current focus. Currently the brand ICEFACTUM Gelato is launched.