Icefactum Ice Cream Cups Take away packaging by Martin Schrodt |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Icefactum Ice Cream Cups PRIMARY FUNCTION: Take away packaging INSPIRATION: Italy - here gelato, the best italian ice cream, is cultural property. Refreshment in summer, savor in winter - fresh, creamy gelato all year round. However, the packaged gelato for storing is mostly an industrial good with many artificial additives. And the ice cream cups show this too. They are overloaded with colors and mostly unnecessary information. Our goal was to design an ice cream cup that stands out from the crowd with its puristic design in a canon of pastel shades. UNIQUE PROPERTIES / PROJECT DESCRIPTION: A design ice cream cup that stands out from the crowd with its puristic design and directs the focus on the essentials. The gelato. Already by the pastel shades the buyer can conclude on the contents. The environmentally friendly packaging is recyclable and fully biodegradable as it is made from renewable raw materials. All ice cream cups are delivered with a spoon in the lid. OPERATION / FLOW / INTERACTION: Buying gelato is usually an impulse purchase. Especially the first purchase is significantly influenced by the design of the ice cream cups. The trust of the customer must be won. Once having tasted the gelato and when later he wants to buy this gelato again, he must be able to remember the ice cream cup design. This is where the ICEFACTUM ice cream cups start. Because their design is high quality and unique. You recognize them immediately out of the crowd. PROJECT DURATION AND LOCATION: The project is startet in April 2017 in Lezzono and finished in Januar 2018 in Hemer. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Material - virgin fiber board with BIO coating BK295 and BIO25 gsm. Mug set - The set consists of cup, seal board and 2-part carton lid with inside spoon. SPECIFICATIONS / TECHNICAL PROPERTIES: Volume 250 - 275 ml, Brimful volume 303 ml, Top diameter 95 mm, Bottom diameter 79 mm, Height 70 mm TAGS: Unique, puristic, pastel, eye-catcher, high-quality, pleasant to touch, practical, environmentally friendly RESEARCH ABSTRACT: The ICEFACTUM ice cream cups. A statement. Due to their velvety surface, they feel outstanding in the hand and impress with their puristic and high-quality design. Already by the pastel shades the buyer can conclude on the contents. The environmentally friendly packaging is recyclable and fully biodegradable. All ice cream cups are delivered with a spoon in the lid. The gelato variety is visible on the lid and is supported by the respective pastel tone. The form allows safe stackability. This is important for the cooling units in the ICEFACTUM design. CHALLENGE: To find a perfect and environmentally responsible manufacturer. Short transport routes and quick delivery were also important. ADDED DATE: 2018-02-24 14:59:03 TEAM MEMBERS (1) : Martin Schrodt IMAGE CREDITS: Image #1: Photographer Lutz Tölle, 2018 Image #2: Photographer Lutz Tölle, 2018 Image #3: Photographer Lutz Tölle, 2018 Image #4: Photographer Lutz Tölle, 2018 Image #5: Photographer Lutz Tölle, 2018 Video: Lutz Tölle, 2018 PATENTS/COPYRIGHTS: European Union trade mark / Registration No 177150731 / Martin Schrodt / 2017 / EUIPO European Union Intellectual Property Office Registered Community Design / Registration No 004619005-0001 / Martin Schrodt / 2018 / EUIPO European Union Intellectual Property Office |
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| Visit the following page to learn more: http://www.icefactum.com | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: THE EXPECT NOTHING LESS COMPANY GMBH PROFILE: THE EXPECT NOTHING LESS COMPANY GMBH was founded in 2012 to develop design. New approach for new design: The keynotes of an optimal design result are functionability, economy and environmentally friendly. The development of brands for food and luxury foods is the current focus. Currently the brand ICEFACTUM Gelato is launched. |
| AWARD DETAILS | |
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Icefactum Ice Cream Cups Take Away Packaging by Martin Schrodt is Winner in Packaging Design Category, 2017 - 2018.· Press Members: Login or Register to request an exclusive interview with Martin Schrodt. · Click here to register inorder to view the profile and other works by Martin Schrodt. |
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