The Kebrick design team redefines beach and snow toys, analyzing how they have adapted to the users' needs. After an indepth research and talks with parents and experts, the team concentrated on designing a toy that would boost children's (ages 4 - 6) creativity. The design focuses on their psychomotricity needs and intellectual challenges. Kebrick comes unassembled. Kids create different shapes by interconnecting the pieces. Once they build the desired shape, they just fill in the resulting mold with damp sand or snow and slide it up to reveal the finished shape in the sand or snow.

id.real is a 360º design studio based in Madrid. We ideate, design and deliver solutions, helping companies in their path of becoming design-centric. We are a multidisciplinary team of 8 nationalities with global experience working with enthusiasm to create seamless experiences with a human touch. We blend physical experiences with digital ones, enhancing your business through “phygital” solutions.