Kebrick Sand construction set by id.real

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DESIGN DETAILS
DESIGN NAME:
Kebrick

PRIMARY FUNCTION:
Sand construction set

INSPIRATION:
While spending a few days at Kep Beach, the mother of a kid wished for not bulky beach toys that would make traveling with them easier. After an in depth research period, and conversations with parents, our goal centered on developing a toy that would also further boost children's creativity, while building sandcastles. By presenting kids with very basic, interconnectable pieces, they are free to build sand & snow bricks hence, its name KEBRICK in the shapes that their creativity craves.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Kebrick redefines beach and snow toys with basic interconnectable pieces. After an in depth research period, and conversations with parents and child development experts, we developed a toy that boosts children's creativity aged 4-6, while busy at play. The children freely build the three basic geometric shapes, triangle, square and circle with the molds to any shapes their creativity craves. The individual shapes fit nicely together, for place saving storage.

OPERATION / FLOW / INTERACTION:
Kebrick comes totally unassembled. Kids just have to get the pieces out of the bag and let their creativity run wild. By interconnecting the pieces, they can create different shapes; starting from the three basic geometric forms triangle, square and circle to more complex ones. Once they put together the desired shape, children only need to fill in the resulting mold with damp sand or snow and slide it up to reveal the finished shape in the sand or snow.

PROJECT DURATION AND LOCATION:
Kebrick was developed between 2016 and 2017 in Madrid, Spain. After an intense design development process including participatory design activities, iterative prototyping, testing with users and experts, production will start during the spring of 2018. The first round of commercialization will be in the European and North American markets. It will be exhibited in January 2019 in Nurnberg Germany, at the Spielwarenmesse Toy Fair and in February 2019 at New York USA at The North American Toy Fair.

FITS BEST INTO CATEGORY:
Toy, Games and Hobby Products Design

PRODUCTION / REALIZATION TECHNOLOGY:
Individual pieces - Injection Molding - ABS.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Piece A_W/D/H: 114/20/80mm Piece B_W/D/H: 114/20/80mm Piece C_W/D/H: 163/18/80mm Shape Triangle_114/114/80mm Shape Square_114/114/80mm Shape Circle_114/114/80mm Material - ABS

TAGS:
children, 4 years old and up, creativity, build, sand toy, playful, moldes, interconnectable, Kebrick, id.real, toy, beach toy, snow toy, construction toy, educational toy

RESEARCH ABSTRACT:
We pursued an innovative beach and snow toy for a very distinct audience: parents, caregivers that recognize the importance of the learning by doing processes. Children in our main users group have very specific learning needs. So, our research focused on their psychomotricity needs and healthy intellectual challenges. Our toy satisfies these requisites in a fun and creative way. Also, we avoided the hassle of carrying traditional beach toys. Kebrick is an easily transported learning experience.

CHALLENGE:
We took a hard look at beach toys from a design evolution standpoint: how they have evolved throughout time to adapt to the users' needs. After that, we identified our core users, children age 4 to 6, and we studied and researched all variables around their playing at the beach and snow habits, needs, and challenges. Thus, we went back to the basics with a set of pieces that, thanks to their versatility and endless possibilities, encourages children to form shapes and designs without limitation.

ADDED DATE:
2018-02-22 17:53:45

TEAM MEMBERS (4) :
José A. Montenegro, Marta García, Charlotte du Payrat and Fabio Molinas

IMAGE CREDITS:
id.real

Visit the following page to learn more: http://www.kebrick.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
id.real

PROFILE:
id.real is a 360º design studio based in Madrid. We ideate, design and deliver solutions, helping companies in their path of becoming design-centric. We are a multidisciplinary team of 8 nationalities with global experience working with enthusiasm to create seamless experiences with a human touch. We blend physical experiences with digital ones, enhancing your business through “phygital” solutions.

NOMINATION DETAILS

Kebrick Sand Construction Set by Id.real is a Nominee in Toy, Games and Hobby Products Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Kebrick Sand Construction Set by Id.real is Winner in Toy, Games and Hobby Products Design Category, 2017 - 2018.



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