Rebranding is always challenging. In this project, initials of the word 'water' and the name of the founder 'Adam', W and A, were adopted into the logo's main design. Water element is emphasized as it is essential in the formation of life. The logo and its theme are presented in a simplistic format with plain colors but contain three different wave patterns for the use of different items and products. Its minimalist style gives the brand a modern, refreshing new image.

Shawn Goh grew up in his grandfather's home, where he was exposed to art from a young age. Despite struggling with his grades in school, he was encouraged by his mother to pursue his passion for drawing and eventually attended art school. However, he faced setbacks when he was unable to obtain his diploma due to technical issues and struggled to find work in the field of design. Undeterred, he decided to start his own design company and eventually became one of the top 10 brand designers in Malaysia. Through hard work and determination, Shawn won numerous awards and accolades for his designs and fulfilled his dream of creating a successful brand design company that showcases the soul of Malaysian culture to the world.

Adam Lutfi Trading Sdn Bhd manufactures and supplies various types of RO water to its customers in Pahang and Terengganu. The production process is well-monitored to ensure that the company is able to produce high-quality products. Adam Lutfi Trading has been around the market for many years with excellent track record.