|
|
|
|
|
| DESIGN DETAILS |
DESIGN NAME:
Water Funs Corporate Identity
PRIMARY FUNCTION:
Corporate Identity
INSPIRATION:
Inspired by water element as well as alphabets W and A, which is respectively the initial for Water and the name of the founder Adam, the Water Funs logo is formed in the most explicit manner to leave a profound first impression on consumers. As a high-end brand, the logo has to be straightforward and engaging. On top of that, three different contemporary wave patterns were designed to cater to the brand’s need.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Client Water Funs has requested to instil the founder’s name, Adam into the brand. Therefore, several designs were attempted to assimilate the alphabets W and A, as well as water element onto the logo. As a result, three different patterns were designed with rippling water effect to meet the scalability of the brand. The uniqueness of this design is that it has three different wave patterns that share the same theme.
OPERATION / FLOW / INTERACTION:
Water element was infused into the brand as water is essential in the formation of life. Water Funs abides to strict regulations, produces high quality products via the latest production technology and maintain the stringent rules of cleanliness. It is time for the brand to greet the market with a refreshing image.
PROJECT DURATION AND LOCATION:
The project started in July 2017. Designing and drafting were done in August and by November, all departments in the company started adopting the new design.
FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design
|
PRODUCTION / REALIZATION TECHNOLOGY:
Bright White Rives Dot was chosen as the paper material of the item. As for name card and membership cards, Plike Blue 200g is used.
Other items include folder 250g, envelopes 150g, letter head 110g, name card 120g Bright White add on 200g Plike blue and member card 120g Bright White add on 200g Plike blue.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Folder size 220mm x 314mm x 5mm
Envelopes 220mm x 110mm
Letter Heat 210mm x 297mm
Name Card 85mm x 50mm
Member Card 180mm x 80mm
TAGS:
Malaysia brand, water, Malaysia design
RESEARCH ABSTRACT:
Extensive research was conducted on several water products of local and overseas competitors where different characteristics and designs were adopted to attract consumers. In order to stand out among other like products, the logo was presented in a simplistic format with plain colors for a clean, minimalist style. The main focus of this project is to upgrade the image of the brand and make it stand out in the market.
CHALLENGE:
The brand 'Water Funs' needs to be retained as it is already a renowned brand in Pahang state of Malaysia. The main challenge is to modernize the brand image, and attract younger consumers with its new, refreshing new design.
ADDED DATE:
2018-02-07 05:31:59
TEAM MEMBERS (3) :
Designer : Shawn Goh Chin Siang, Copywriter: Joann Yeong Chai Wei and Sponsor : Adam Lutfi Trading Sdn. Bhd.
IMAGE CREDITS:
Shawn Goh graphic design lab.
PATENTS/COPYRIGHTS:
Copyright ©2018 Shawn Goh Chin Siang. All rights reserved.
|
|
| CLIENT/STUDIO/BRAND DETAILS |
 |
NAME:
Adam Lutfi Trading Sdn. Bhd.
PROFILE:
Adam Lutfi Trading Sdn Bhd manufactures and supplies various types of RO water to its customers in Pahang and Terengganu. The production process is well-monitored to ensure that the company is able to produce high-quality products. Adam Lutfi Trading has been around the market for many years with excellent track record.
|
|
|
| COMMENTS |
| Giulia Esposito |
Comment #6605 on December 26, 2022, 12:14 am |
|
I'm absolutely delighted to see the corporate identity of Water Funs. This design is truly remarkable, with its bright and vibrant colors, modern shapes and catchy slogan. It has a great sense of balance and harmony, and the visuals are very eye-catching. It's clear that a lot of thought and effort has been put into this work, and it shows in the attention to detail and the overall quality of the design. It's an impressive accomplishment and I'm very impressed by the creativity and skill of the designer. Congratulations to Shawn Goh Chin Siang for the well-deserved A' Design Award!
|
| Mark Allen |
Comment #57926 on January 3, 2023, 9:05 pm |
|
This award-winning work is a beautiful example of modernizing a brand image to attract younger consumers. Using appropriate colors and wave patterns, the design manages to capture the essence of the brand while still being aesthetically pleasing and engaging. The logo is simple and straightforward, yet it has a profound impact that will leave a lasting impression on viewers.
|
| Elisabeth Clark |
Comment #58789 on January 3, 2023, 9:30 pm |
|
It is with great admiration and enthusiasm that I congratulate Shawn Goh Chin Siang on their success in winning the A' Design Award with their work titled "Water Funs Corporate Identity". The design is a testament to their creative and innovative approach to graphics, illustration and visual communication design. The idea of incorporating the alphabets W and A, as well as the water element into the logo is a beautiful and clever concept that is sure to leave a profound and lasting impression on consumers. I particularly appreciate the research conducted to stay ahead of the competition and the focus on creating a straightforward and engaging logo. Shawn Goh Chin Siang's work is highly deserving of the A' Design Award and I look forward to seeing more of their future designs.
|
|
|
Did you like Shawn Goh Chin Siang's Graphic Design?
You will most likely enjoy other award winning graphic design as well.
Click here to view more Award Winning Graphic Design.
Did you like Water Funs Corporate Identity Corporate Identity? Help us create a global awareness for good graphic design worldwide. Show your support for Shawn Goh Chin Siang, the creator of great graphic design by gifting them a nomination ticket so that we could promote more of their great graphic design works.
|
|
|
NEWS Results will be Announced to Public on April 15, 2025.
Visit this page on April 15, 2025 to see the worlds' leading designs, ideas, trends and concepts in 2025.
REGISTRATIONS OPEN Registration to A' Design Award & Competition 2024-2025 period is now open.
Register and upload your design today to know how good your design is: get a complimentary preliminary score. 
|
|
