Representation of traffic light is totally took root in people`s mind. So the main task was to rethink the people`s interaction with such simple from a first glance YET complicated in all aspects of such product as traffic light. And the formula is a harmony between such main aspects as utility, functionality and aesthetics. Idea of the work is to improve people`s quality of life by providing themthem with better product which could make their life safer and make their driving experience better

I born to change the world and make it way better than people has used to.

As a design studio we believe that function have to dominate over design. But at the same time we realise that we do not agree to be in front of compromise. Instead of it we prefer to achieve an optimal match between comfort design and powerful of function.