This online commercial was created for the release of the new sun glow powder range Phyto-Touche by the cosmetics company Sisley Paris. The goal was to reveal the product and the sensory sun-kissed look it offers. The product was staged in a real environment and on a set using exclusively real light effects and colourful elements. The video was released on the brand’s website and across social media, as well as through in-store displays.

Sylvain is a french art director, currently living and working in Paris, France. For more than a decade, he's been focusing his work across branding and advertising, digital and print, for brands such as Sisley, Cartier, Céline, Ubisoft, Orange, SNCF, to name but a few. From early insights and strategy to design and production, he likes to be involved in every stages to create thoughtful concepts and deliver useful and meaningful experiences. He aims to create things that are relevant and communicate emotions.

Sisley is a French company that creates and distributes skincare and make-up products, along with very fine perfumes. Hubert d’Ornano launched Sisley in 1976 with a novel idea: relying on technological advancements to use the best aspects of plants and essential oils in beauty products. At that time, the aromatherapy and phytotherapy wave had not yet hit Europe. The use of botanical active ingredients and essential oils in beauty products was still a highly innovative concept. The d’Ornano family has been specialised in the creation of cosmetics for three generations and has created several world-renowned brands. Nowadays Sisley is a brand present on five continents, in more than 90 countries, and employs 4000 collaborators worldwide, from 100 different nationalities.