This collection is inspired by designer's name Suyeon which means lotus flower on the water in Chinese characters. With the fusion of oriental moods and contemporary fashions, each look represents the lotus flower in different ways. The designer experimented with exaggerated silhouette and creative draping to show the beauty of a petal of the lotus flower. Screen printing and hand beading techniques are used to express floating lotus flower on the water. Also, this collection is only made in natural and transparent fabrics to connote symbolic meaning, purity of lotus flower and water.

Suyeon Kim has graduated BFA from Fashion Institute of Technology. Previously, She has worked with Jason Wu and upon graduation, was selected as a top talented student to showcase her collection on F.I.T graduation show called 'Future of Fashion' show. In 2016, Suyeon was the best designer of FIT from Fusion Fashion Show and collaborated with Designow as a prize. Before her career in Fashion Design, Suyeon specialized in Korean Traditional Art. Although She was very talented as a curator and a painter, she always has the passion for fashion to give a considerable change in her life.

SU.YEON is a New York based high-end brand by designer Suyeon Kim. Particular embellishment techniques, architectural silhouette, creative construction and vibrant color palette are the keywords of SU.YEON. With the fusion of Oriental mood and contemporary fashion, Suyeon explores an excellent balance between a sense of Asian Art and exceptional draping. The brand is producing designs that are at once feminine, experimental, elegant, and unique. Explore skillfully designed extraordinary looks with designer Suyeon Kim's heart of fine craftsmanship.