When standing in the middle of the store and looked around, it seems that all the watches looked the same. Something was missing! Therefore, it have been came up with the idea of a square watch for men. It is an innovative design that both looked and felt masculine. That's why the case is square, over-sized and made of solid stainless steel.

SÖNER BY SWEDEN was founded by me, Freddie Palmgren on the Swedish west coast and is named after my two sons. My watches challenges the over 100 years dominance of round watches and breaking new ground with its masculine rectangular design. A form that signals sophistication and good taste. It is a watch for those who go their own way and are looking for a unique style. The rectangular watch is an iconic design that we have refined with the help of modern production methods and materials. The Gold version, for example, has a thin titanium layer to protect the soft noble metal from wear. A small, but significant detail.

Soner by Sweden Announces Launch of Exciting Everyday Luxury Watches for Men Men with an eye and taste for designer watches that radiate everyday luxury have reason to be happy. The new watch brand Soner by Sweden recently announced their launch, with just this kind of discerning taste in mind. And watch enthusiasts couldn't be more pleased with the stylish, modern designs. It's broadly agreed a watch can say a great deal about a man's personality and who they are both inside and out. The new designer watches for men brand Soner by Sweden understand this truth well and have built their first collection around this visionary spirit. For modern men who put a top priority on looking good and feeling good, Soner by Sweden men's watches may be exactly what they are looking for.