Soner for Men Wristwatch by Freddie Palmgren

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DESIGN DETAILS
DESIGN NAME:
Soner for Men

PRIMARY FUNCTION:
Wristwatch

INSPIRATION:
Ever since my first real adult watch that I bought over 15 years ago, I've never really been satisfied. There has always been something I have had a compromise about when buying a watch. If it's not the color, the shape or the quality, the price stopped my purchase. Almost 10 years ago now, I decided to learn how to produce a wristwatch, at the same time I began to save money to realize my dream of producing a watch that I don’t need to compromise with. But it took 10 years...

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A wristwatch with 3 unique characteristics. 1. We only design squared watches 2. We only design watches for men 3. We challenge the over 100 years old domination of round watches.

OPERATION / FLOW / INTERACTION:
We believe that we have thought about the things that are missing in comparable wristwatches and we have designed a watch that you don’t need to compromise with. The prices, design, weight and functions. It’s a watch made for being used in all situations, day to day work or weddings. It’s a water-resistant dress watch with leather strap that both feels and looks masculine.

PROJECT DURATION AND LOCATION:
The first ide popped up in my mind around 2004 and the watch was realized in April 2017.

PRODUCTION / REALIZATION TECHNOLOGY:
Boutte in stainless steel quality L316. Supper hard Sapphire glass Folded genuine leather strap which makes it water resistant. Arched backside which makes it fit perfectly around the wrist. Arched front which makes it slide under the cuff of the shirt. I got the idea of the square design when buying my first little more expensive watch for 10 years ago. When standing in the middle of the store and looked around I thought that every watch looked the same. Something was missing! There and then I came up with the idea of a squared watch.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Dimensions: 1.85 x 1.45 x 0.39 inch / 47 x 37 x 10 mm

TAGS:
wristwatch, watch, wrist watch, clock, mens watch

RESEARCH ABSTRACT:
There has not been much of a scientific research or approached. According to me there is a gap in the established watch market regarding too other than round watches. Sure, there is some square watches out there but no brand has done what we have done. Namely niched ourselves totally to the squared design, and that makes as unique and stand out. I got the idea of the square design when buying my first little more expensive watch for 10 years ago. When standing in the middle of the store and looked around I thought that every watch looked the same. Something was missing! There and then I came up with the idea of a squared watch. When decided I wanted to design my own watch I basically read everything I cold on the matter. Everything from choice of material, production techniques, plating to supplier management, environmental and ISO demands and import/export rules.

CHALLENGE:
The larges obstacles was to get a squared watch water-resistant. For a round watch you can have a round “backside lid” with integrated screw thread, and just screw the whole “lid” on, like on a jar. That would not look good on a squared watch. So we had design the boette to fit a squared backside and screw the “lid” on with 4 screws.

ADDED DATE:
2018-01-09 11:33:18

TEAM MEMBERS (1) :


IMAGE CREDITS:
Images 1 and 2 taken by: Per Stålfors
The rest take by: Freddie Palmgren


Visit the following page to learn more: http://www.sonerbysweden.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Söner by Sweden

PROFILE:
Soner by Sweden Announces Launch of Exciting Everyday Luxury Watches for Men Men with an eye and taste for designer watches that radiate everyday luxury have reason to be happy. The new watch brand Soner by Sweden recently announced their launch, with just this kind of discerning taste in mind. And watch enthusiasts couldn't be more pleased with the stylish, modern designs. It's broadly agreed a watch can say a great deal about a man's personality and who they are both inside and out. The new designer watches for men brand Soner by Sweden understand this truth well and have built their first collection around this visionary spirit. For modern men who put a top priority on looking good and feeling good, Soner by Sweden men's watches may be exactly what they are looking for.

NOMINATION DETAILS

Soner For Men Wristwatch by Freddie Palmgren is a Nominee in Jewelry, Eyewear and Watch Design Category.

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AWARD DETAILS

Soner For Men Wristwatch by Freddie Palmgren is Winner in Jewelry, Eyewear and Watch Design Category, 2017 - 2018.



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