The initial manifesto was to create the most flexible and adaptable lamp on the market. We also incorporated our unique air cleaning technology into the design and aim for this lamp to be relatively low cost and easy to use. Mobility is the key as it will attain IP67 waterproof rating and attachable to any magnetic surfaces. We do not want to “pre-formed” the design into a specific geometry but make the user becomes the creator. We believe all of us contains has a hidden artistic talent!!! The design can be bent, curved and hung to adapt to any interior or exterior.

LG Corp. established as Rak-Hui Chemical Industrial Corp. in 1947.[3] In 1952, Rak-Hui (pronounced "Lucky", currently LG Chem) became the first South Korean company to enter the plastics industry. As the company expanded its plastic business, it established GoldStar Co. Ltd. (currently LG Electronics Inc.) In 1958, both companies Lucky and GoldStar merged and formed Lucky-GoldStar. GoldStar produced South Korea's first radio. Many consumer electronics were sold under the brand name GoldStar, while some other household products (not available outside South Korea) were sold under the brand name of Lucky. The Lucky brand was famous for hygiene products such as soaps and HiTi laundry detergents, but the brand was mostly associated with its Lucky and Perioe toothpaste. Even today, LG continues to manufacture some of these products for the South Korean market, such as laundry detergent. In 1995, to compete better in the Western market, the Lucky-GoldStar Corporation was renamed "LG". The company also associates the letters LG with the company's tagline "Life's Good". Since 2009, LG has owned the domain name LG.com