The designer developed a form of packaging for retail sails of socks, a mailing tape for standard postal parcels suitable for any clothes for sending by mail and creative communication of the brand. She created sound interaction between the name and slogans on packaging. The first Cool Wool products are socks which change their length in prints on packaging. Some words in several well-known phrases were changed to accentuate attention on the woolen quality of the product. For internet shop with delivery by post the designer produced a brand mailing tape with a post owl instead of a post dove.

Julia Chernenko is a Russian designer interested in projects and collaborations in branding, packaging and advertising concepting. 2016 was first year when Julia became interested in advertising concepting and now she is on the 15th place in the ranking of the most creative young professionals in the country. She has 6 years hight education in Communication Design in the State Stieglitz Academy of Art and Design and 5 years experience in agencies. Recently work as a Lead Creative Designer in the famous Russian cosmetic company Rive Gauche in Saint Petersburg.

The owners of the brand — Catherine Atapina . Studied in Haaga-Helia ammattikorkeakoulu. She found high-quality production of wool socks in Russia and decided to organize her brand on its basis. The first products are planned to be sold with the original design of the manufacturer. In the Russian market, such socks are already sold under other brands, so Catherine decided to sell them in Finland, and then based on the design and creative communication idea of the brand create a unique line of wool clothes.