Cool Wool Socks by Julia Chernenko

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DESIGN DETAILS
DESIGN NAME:
Cool Wool

PRIMARY FUNCTION:
Socks

INSPIRATION:
I was inspired by the sonorous name of the brand. In this name I saw an image of funny wool owl. I created sound interaction between the name and slogans and the brand character, which changes the length of the socks.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Was created sound interaction between the name and slogans on packaging. All communication aims to maximize the memorability of wool owl that will not leave anyone indifferent. The first Cool Wool products are socks which change their length in prints on packaging. Some words in several well-known phrases were changed to accentuate attention on the woolen quality of the product. For internet shop with delivery by post was produced a private brand mailing tape with a post owl instead of a dove. Now brand has it's own Wool Post.

OPERATION / FLOW / INTERACTION:
Was developed a form of packaging for retail sails of socks, a mailing tape for standard postal parcels suitable for any clothes for sending by mail after ordering through at online store and creative communication of the brand with the consumer, which will further develop for other wool products of the brand. Socks are produced in Russia, and the brand is planned to sell in Finland. Therefore, to send socks from the online store was developed a simpler version of the package, which can be sent by post.

PROJECT DURATION AND LOCATION:
The place of supply is the Russian Federation. The brand will be sold in Finland. 2 months were spent on the project.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Digital Printing, corrugated board.

SPECIFICATIONS / TECHNICAL PROPERTIES:
1) Retail packaging size: big packaging - 23cm*17cm*6cm, small packaging - 17cm*13cm*6cm. 2) Packaging for mail is a standard postal or envelope. The size of the packaging for mail can be selected depending on the size of socks. Any of these parcels or envelopes are decorated with branded postal tape.

TAGS:
Socks, Clothes, Owl, Wool, Cardboard

RESEARCH ABSTRACT:
During the development of the brand and packaging, I realized that the best among the gift packages sold personalized or personified packages, thats why the brand character became the image of the Cool Wool brand and the communication goes from the first-person. In the future, for different wool products, the character will change clothes, so the goods will differentiate.

CHALLENGE:
Create a packaging for socks and idea of communication for the brand, which can sold different woolen clothes in the future. Create a budget postage package.

ADDED DATE:
2017-12-14 22:06:54

TEAM MEMBERS (1) :
Julia Chernenko

IMAGE CREDITS:
Image 1-5: Art Director/ Designer/ Copywriter/ Photographer / Illustrator / Creator (Julia Chernenko)

PATENTS/COPYRIGHTS:
Copyrights belong to Julia Chernenko, 2016."

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Cool Wool

PROFILE:
The owners of the brand — Catherine Atapina . Studied in Haaga-Helia ammattikorkeakoulu. She found high-quality production of wool socks in Russia and decided to organize her brand on its basis. The first products are planned to be sold with the original design of the manufacturer. In the Russian market, such socks are already sold under other brands, so Catherine decided to sell them in Finland, and then based on the design and creative communication idea of the brand create a unique line of wool clothes.

NOMINATION DETAILS

Cool Wool Socks by Julia Chernenko is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Julia Chernenko is also kept secret. This information will also be available later.
AWARD DETAILS

Cool Wool Socks by Julia Chernenko is Winner in Packaging Design Category, 2017 - 2018.



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