Responsive Spaces Lightspace Exhibition Highlight
Lightspace Exhibition Highlight is Iron Design Award winner in 2017 - 2018 Interior Space and Exhibition Design Award Category.
Lightspace Exhibition Highlight

"Space, Light and Motion are the canvas." says Markus Pargfrieder, CEO of Responsive Spaces. Light is also a fundamental part of ZKW Group as the specialist for automotive lighting systems. At the IAA 2017 in Frankfurt, a pure Lightspace was center of its exhibition stand. Responsive Spaces designed and developed an interactive experience dedicated to immersive storytelling around automotive lighting. Densely packed with light technology, position tracking and highres displays, it allowed multiple visitors to simultaneously explore and playfully interact with different scenarios.

Lightspace Exhibition Highlight
Responsive Spaces Lightspace
Responsive Spaces Exhibition Highlight
Responsive Spaces design
Responsive Spaces design
Responsive Spaces

Responsive Spaces is a studio for creative technology, that creates and develops immersive and interactive brand experiences. Its tangible and walkable digital installations focus on immersive and interactive story telling and therefore combine any kind of digital worlds with physical places and locations. Recent projects range from trade shows, exhibitions and digital enhanced architecture to live-events and digital prototyping. Responsive Spaces takes pride in focusing on the story and the messages that ought to be delivered and then leverages almost any kind of digital technology to propel them to new heights. Markus Pargfrieder is CEO & Founder of Responsive Spaces and has over 20 years of experience within the field of digital media and innovative technology.

ZKW Group

ZKW Group is the specialist for innovative, premium lighting systems and electronics. As systems supplier, ZKW is one of the world’s leading strategic partners to the automotive industry. The group designs and produces complex premium lighting and electronic modules for international automakers using state-of-the-art manufacturing technologies. Its top products include powerful and cost-efficient complete LED systems. The ZKW Group has a total of eight locations worldwide which are networked intelligently in development and production. In 2017 the group employed some 9,000 people and generated overall sales of EUR 1.2 billion. In accordance with the new corporate vision “Ground-breaking premium lighting and electronic systems from ZKW for all mobility concepts of the global automotive industry”, the company’s primary goal is to produce top-quality high-tech products and to promote the development of innovative holistic lighting systems. Its range includes main headlights, fog lights, indicator lights, interior lighting and number plate lights as well as electrics modules. Products from the ZKW Group are used by well-known automakers such as Audi, BMW, Daimler, MAN, Porsche, Volvo, VW and others, thereby playing an important role in improving road safety.