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Joel Derksen WikiWiki Poke Shop Branding
WikiWiki Poke Shop Branding is Iron Design Award winner in 2017 - 2018 Graphics and Visual Communication Design Award Category.
WikiWiki Poke Shop Branding

Wiki Wiki's bold approach to Poke seafood dishes led us to take an equally bold approach: black and white, bold colours, and a dynamic identity. The new restaurant has been seen in Grand Rapids as "a piece of Amsterdam" within a city known for its Americana and provenance-based visual landscape. While engaging with the client, the brief came as a manifesto to move away from the Americana cues, or the Hawaiian "tiki" cues. The urban, intense, London-Amsterdam inspired design language brought the owner's vision to life.

WikiWiki Poke Shop Branding
Joel Derksen WikiWiki Poke Shop
Joel Derksen Branding
Joel Derksen design
Joel Derksen design
Joel Derksen

Joel helps create compelling narratives that offer brands a glimpse into untapped opportunities, both in terms of developing new offerings and strategies for growth, and redefining existing products. With a patient and thoughtful approach, companies in food, beverage, arts, culture and lifestyle benefit from his broad-reaching experience.

Joel Derksen

Dedicated to the right brand attitude, the right strategy, and the right moment. I work with agencies and companies to find their space and own it with conviction, courage and thought. With a focus on arts, culture, food & beverage, my focus is on bringing the unique perspective of each client forward.