WikiWiki Poke Shop Branding by Joel Derksen

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DESIGN DETAILS
DESIGN NAME:
WikiWiki Poke Shop

PRIMARY FUNCTION:
Branding

INSPIRATION:
After seeking design studios in Chicago and Michigan, WikiWiki Poke Shop hired us to break out of the category norms: Provenance or "Tiki" cliche Hawaiian language. Instead, his brief was to make something loud, energetic, and jellyfish inspired. With the restaurant being situated in a medium-size city in Michigan, the design brought the feeling of London and Amsterdam to the town. The brand name - Wiki Wiki - allowed for plenty of typographic exploration, resulting in a dynamic identity that can be changed up frequently with its bold visuals.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Wiki Wiki's bold approach to Poke seafood dishes led us to take an equally bold approach: black and white, bold colours, and a dynamic identity.

OPERATION / FLOW / INTERACTION:
These items are used to house food for take-away. The user receives them upon purchase of a meal.

PROJECT DURATION AND LOCATION:
Location: Grand Rapids Michigan (client), Amsterdam (designer). 5 months starting March 2016.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Paper - bags, cartons and chopsticks.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Bold, Branding, Food, Restaurant

RESEARCH ABSTRACT:
Main research involved developing a shared visual language between client and designer with moodboards and iterative design processes.

CHALLENGE:
The main challenges were on implementation side, namely finding suppliers to execute on the selected designs.

ADDED DATE:
2017-09-30 16:59:00

TEAM MEMBERS (1) :
Joel Derksen

IMAGE CREDITS:
Photographer: Joel Derksen

Visit the following page to learn more: http://joelderksen.com/work/wiki-wiki-poke-sh op-coming-soon
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Joel Derksen

PROFILE:
Dedicated to the right brand attitude, the right strategy, and the right moment. I work with agencies and companies to find their space and own it with conviction, courage and thought. With a focus on arts, culture, food & beverage, my focus is on bringing the unique perspective of each client forward.

NOMINATION DETAILS

Wikiwiki Poke Shop Branding by Joel Derksen is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Joel Derksen is also kept secret. This information will also be available later.
AWARD DETAILS

Wikiwiki Poke Shop Branding by Joel Derksen is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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