The primary visual element in this design system is "shield x dot," which was inspired by the logos of the two main brands, the National Football League (NFL) and the Fashion Institute of Technology (FIT). The secondary element is a grey pattern consists of iconic shapes extracted from all 32 NFL team logos. The core design concept is to create a sophisticated unification of the visual identity from all organizations involved through a symphony of shapes. This event identity system was designed for the NFLxFIT Visual Identity Design Exhibition and Award Ceremony.

Cynda Media Lab is an award-winning transdisciplinary design studio. We specialize in branding, motion graphics, app/web design, and experience design. We believe design is creativity with purpose, and the best design solution is a result of research, exploration, and obsessive attention to details. At Cynda Media Lab, we ask “why,” explore “what if,” and always have the courage to try the “why not.”

The National Football League (NFL) is a professional American football league consisting of 32 teams, divided equally between the National Football Conference (NFC) and the American Football Conference (AFC). The NFL is one of the four major professional sports leagues in North America, and the highest professional level of American football in the world.