NFLxFIT Event Visual System Design by C.J. Yeh and Christie Shin

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DESIGN DETAILS
DESIGN NAME:
NFLxFIT

PRIMARY FUNCTION:
Event Visual System Design

INSPIRATION:
This event identity system was designed for the NFLxFIT Visual Identity Design Exhibition and Award Ceremony. The primary mark, "shield x dot," was inspired by the logos of the two collaborating brands, NFL and FIT. The grey pattern consists of iconic shapes extracted from all 32 NFL team logos. The core design concept is to create a sophisticated unification of the identity from all organizations involved through a symphony of shapes.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The NFLxFIT Design Competition was a National Football League sponsored education program. Through a year-long workshop and lecture series leading up to the creation of the final designs, this contest provided FIT students with an opportunity to learn from the industry professionals, apply their creativity to real-world design projects, and gain international exposures. This visual system was applied to all visual communications ranging from outdoor signage to the napkin used at the gala night.

OPERATION / FLOW / INTERACTION:
This experiential graphic design created an immersive experience for visitors of the event gala night.

PROJECT DURATION AND LOCATION:
The project started in January, 2017 and completed in April, 2017.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Visual design was made using Adobe CC software programs, and the AR app was built using Arilyn and Unity.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Design system was applied to both digital and physical materials.

TAGS:
National Football League, American Football, Fashion Institute of Technology, viusual system design

RESEARCH ABSTRACT:
NFLxFIT visual system design went through the creative process of event planning start from project definition, research, strategy, development, presentation and refinement, final product, and the final execution and public relations. This is a collaboration between the FIT's Communication and External Relations office, NFL's Marketing Department, and Cynda Media Lab.

CHALLENGE:
The two collaborating brands, NFL and FIT, have completely different brand identity. Moreover, the NFL has 32 clubs which also have their own visual system. Therefore, the biggest challenge is to define a visual concept to connect all parties.

ADDED DATE:
2017-09-29 21:50:41

TEAM MEMBERS (4) :
C.J. Yeh, Christie Shin, Michael Ferraro and Fred Pirlot

IMAGE CREDITS:
C.J. Yeh and Christie Shin, 2017.

Visit the following page to learn more: http://cyndamedia.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
National Football League

PROFILE:
The National Football League (NFL) is a professional American football league consisting of 32 teams, divided equally between the National Football Conference (NFC) and the American Football Conference (AFC). The NFL is one of the four major professional sports leagues in North America, and the highest professional level of American football in the world.

NOMINATION DETAILS

Nflxfit Event Visual System Design by C.j. Yeh and Christie Shin is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Nflxfit Event Visual System Design by C.j. Yeh and Christie Shin is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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