La Lune is an exclusive boutique for kids’ clothing and accessories in China. The store offers a wide selection of trendsetting and original clothing items for kids ages 0 to 5. The client approached us with the wish to create an upscale brand that could indulge kids with beautifully understated children's wears . Centered on the core idea of “ every little life drops from the skies , and gets into his mother body”, the brand is designed in shape on the basis of "moon" that is a place full of dreams with fairy tale story.

La Lune is an exclusive boutique for kids’ clothing and accessories in China. The store offers a wide selection of trendsetting and original clothing items for kids ages 0 to 5. The client approached us with the wish to create an upscale brand that could indulge kids with beautifully understated children's wears . Centered on the core idea of “ every little life drops from the skies , and gets into his mother body”, the brand is designed in shape on the basis of "moon" that is a place full of dreams with fairy tale story. From this small beginning, We developed a tale about the Nunu who came from the moon and his good fun friends. The combination of the adorable role design and a rich story-related visual system implies that every ingenious child is a perfect gift dropped from the skies for parents ", to transmit the value of our brand with “love” as the core.