La Luna CI design Corporate Identity by Yongfeng Zhou

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DESIGN DETAILS
DESIGN NAME:
La Luna CI design

PRIMARY FUNCTION:
Corporate Identity

INSPIRATION:
Centered on the core idea of every little life drops from the skies, and gets into his mother body, the brand is designed in shape on the basis of moon that is a place full of dreams with fairy tale story. From this small beginning, Getters developed a tale about the Nunu who came from the moon and his good fun friends. The combination of the adorable role design and a rich story related visual system implies that every ingenious child is a perfect gift for parents.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Getters developed a tale about the Nunu who came from the moon and his good friends. The combination of the adorable role design and a rich story related visual system implies that every ingenious child is a perfect gift dropped from the skies for parents, to transmit the value of our brand with love as the core.

OPERATION / FLOW / INTERACTION:
Getters developed a fairy tale about the Nunu who came from the moon and his  good fun friends. The key factors about the story is fed into La Luna as the brand element, such as the moon, the star and the characters. In order to set up the whole branding experience to the audience, this visual concept is applying in stationary, daily-use, fashion wearing, space., ect.

PROJECT DURATION AND LOCATION:
The project started in June 2015 in Guangzhou and finished in july 2015 in Guangzhou, and was exhibited in Behance in September 2017.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Through the research & market analysis, the investigation of the customer, communicate, international and domestic program with huge ways and means of kids and their parents, launched "La lune" brand visual image design.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
kids, shops, Children, moon, star, fairy tale, illustration, fantasy

RESEARCH ABSTRACT:
The new two-child policy change is expected to create a baby boom in the coming years, which could prove a boon for children garment. The client seized the opportunity, selected Shanghai as its new location, and engaged Getter to innovate a exclusive boutique offering designed to meet 90s new parents’ ever-changing needs. The old customer investigation and focus group findings revealed that although the brand still provided high-quality products, it was losing the emotional appeal critical for a luxury brand. By naming, verbal branding and publishing series of illustrated fairy tales, Getter helped the client to get a greater connection with the customers’ kids,and to build on perceptions of its brand as interesting, welcoming and responsive, La lune could both regain customers’ love and mitigate the negative image.

CHALLENGE:
The new two-child policy change is expected to create a baby boom in the coming years, which could prove a boon for children garment. The old customer investigation and focus group findings revealed that although the brand still provided high-quality products, it was losing the emotional appeal critical for a luxury brand.

ADDED DATE:
2017-09-29 17:42:30

TEAM MEMBERS (2) :
Art Director: Yongfeng Zhou and Designer: Yongfeng Zhou, Xinyi Li, Yisheng Zhang

IMAGE CREDITS:
Yongfeng Zhou, 2017.

Visit the following page to learn more: https://www.behance.net/Getter-inc
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CLIENT/STUDIO/BRAND DETAILS
NAME:
La Lune

PROFILE:
La Luna is an exclusive boutique for kids’ clothing and accessories in China. The store offers a wide selection of trendsetting and original clothing items for kids ages 0 to 5.

NOMINATION DETAILS

La Luna Ci Design Corporate Identity by Yongfeng Zhou is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Yongfeng Zhou is also kept secret. This information will also be available later.
AWARD DETAILS

La Luna Ci Design Corporate Identity by Yongfeng Zhou is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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