Glimmering gold and bronze instantly catching the attention of consumers are employed to make the MELODI Honey stand out. We decided to use intricate line design and earth colors. Minimal text was used and the modern fonts turned a traditional product into a modern necessity. The graphics used for the packaging communicate energy similar to that of a busy, buzzing bees. Exceptional metallic details imply the product’s high quality.

AS Strategy, Design & Communication is an Athens-based creative studio specialising in brand strategy, visual identity and narrative development. The studio works across sectors, helping organisations shape how they present themselves through clear, structured and concept-driven design. Its approach combines strategic thinking with strong creative direction, focusing on building cohesive brand systems that communicate effectively across different platforms and audiences.

Inspiration of our creation for the MELODI Honey container are the bee hives that produce this top quality product. The container has a prismatic nature and reflects the purity of the Stathakis Family Honey. Inspired by Art Deco, our packaging is an ode to honey. We used gold foil printing and colors of the earth that represent that high quality product.