MELODI - STATHAKIS FAMILY Honey Packaging by AS ADVERTISING - VALIA ALOUSI

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DESIGN DETAILS
DESIGN NAME:
MELODI - STATHAKIS FAMILY

PRIMARY FUNCTION:
Honey Packaging

INSPIRATION:
Inspiration of our creation for the MELODI Honey container are the bee hives that produce this top quality product. The container has a prismatic nature and reflects the purity of the Stathakis Family Honey. Inspired by Art Deco, our packaging is an ode to honey. We used gold foil printing and colors of the earth that represent that high quality product.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Glimmering gold and bronze instantly catching the attention of consumers are employed to make the MELODI Honey stand out. We decided to use intricate line design and earth colors. Minimal text was used and the modern fonts turned a traditional product into a modern necessity. The graphics used for the packaging communicate energy similar to that of a busy, buzzing bees. Exceptional metallic details imply the product’s high quality.

OPERATION / FLOW / INTERACTION:
Consumers can easily distinguish the package and see the product clearly.

PROJECT DURATION AND LOCATION:
The project was realized in Athens and lasted several months.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The realization technology used included all relevant to graphic design software as well as photography.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The product is a glass vase with a metal screw cap. The label is transparent with gold blocking. Dimensions of the product 10.5 x 7.5 cm .

TAGS:
honey, ode to honey, Stathakis, Crete, bees

RESEARCH ABSTRACT:
We made a thorough research on the importance of honey and explored the reasons why Cretan honey is superior to others. Market and consumer analysis helped us form the end product.

CHALLENGE:
The creative challenge was to promote the premium aspects of the product in such a way, that the purity of the Stathakis Family is easily communicated through the design.

ADDED DATE:
2017-09-29 16:35:28

TEAM MEMBERS (3) :
Creative Director: Antonia Skaraki, Graphic Designer: Valia Alousi and Copywriter: Kyriakos Kyriakou

IMAGE CREDITS:
AS ADVERTISING - VALIA ALOUSI, 2017.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
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PROFILE:
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NOMINATION DETAILS

Melodi-Stathakis Family Honey Packaging by as Advertising-Valia Alousi is a Nominee in Packaging Design Category.

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AWARD DETAILS

Melodi-Stathakis Family Honey Packaging by as Advertising-Valia Alousi is Winner in Packaging Design Category, 2017 - 2018.



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