Musa Çelik Incia Household Cleaners
Incia Household Cleaners is Iron Design Award winner in 2017 - 2018 Packaging Design Award Category.
Incia Household Cleaners

Incia household cleaner series which contain herbal ingredients and are produced by completely natural methods. A bottle series which is inline with this claim and “as pure as nature” motto of the brand was designed. Packaging design alternatives inspired from water flow were prepared for Incia household cleaners. Special details were added to the designs for an easy grip with wet hand. Green caps were preferred referring to herbal essences in the products. We have once again emphasized the eco friendly property of the product, designing it %100 recyclable packaging.

Incia Household Cleaners
Musa Çelik Incia
Musa Çelik Household Cleaners
Musa Çelik design
Musa Çelik design
Musa Çelik

Musa Celik graduated from fine arts department in university and then he decided to focus on designing. After working in some companies he founded his design agency Tasarist in 2011. He specialized on packaging design and worked with many local and global brands. He is a well known designer in his country and he has lots of national and international awards. He designed a lot of home care product package for well known brands in Turkey.


Tasarist is a privately held company, working on packaging design. Providing industrial and graphic packaging design services together, Tasarist generates integrated strategies. Tasarist doesn’t only place emphasize on consumer understanding during the strategic design development process, it also specifically lays focus on shopper and consumer insights. Focusing on the hybrid nature of “consumer-shoppers” and considering latest trends and their implications for design development, fuels a unique approach what we have called CBP (Creative Branding Process).