Incia Household Cleaner Series Household Cleaners by Musa Celik |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Incia Household Cleaner Series PRIMARY FUNCTION: Household Cleaners INSPIRATION: Incia launched a new household cleaner series which contain herbal ingredients and are produced by completely natural methods. Packaging alternatives which are inline with this claim and as pure as nature motto of the brand were prepared. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Referring to the purity of nature and products a plain design style was preferred. The products have superior cleaning performance without harming the skin flora. To reflect this feature of the products, a packaging form inspired from water flow were designed. By taking into consideration the products’ areas of usage, the packages were designed to be easy to grip with wet hand. The ergonomics was supported with design lines deepening towards the neck of the bottles. OPERATION / FLOW / INTERACTION: By taking into consideration the products’ areas of usage, the packages were designed to be easy to grip with wet hand. The ergonomics was supported with design lines deepening towards the neck of the bottles. Considering the cost and production constraints, ready to use caps were preferred for the bottles. Green color was used for caps referring to herbal essences in the products. PROJECT DURATION AND LOCATION: The project started in October 2016 and finished in January 2017 in Istanbul / TURKEY FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Packaging material used is polyethylene SPECIFICATIONS / TECHNICAL PROPERTIES: Dishwashing Liquid H: 25 cm W: 9 cm D: 4 cm Volume: 500 ml Glass Cleaner H: 26 cm W: 10 cm D: 5 cm Volume: 500 ml Floor Cleaner H: 26 cm W: 10 cm D: 5 cm Volume: 600 ml TAGS: bottle, packaging, design, modern, unique, stylish, household, cleaners, ergonomics, natural RESEARCH ABSTRACT: Online research was conducted for the project. Several samples related household cleaners packaging and different bottle designs were collected and examined. Latest trends in bottle design and marketing, good and bad design examples, shortcomings of the category were all noted. Thus, the design process was started with a detailed knowledge of the competitors and category. CHALLENGE: Preparing an ergonomic packaging design which reflects natural ingredients of the product was the main challenge of the project. These needs of the project were met by a minimalist bottle design which reflects naturalness and supports ergonomics. ADDED DATE: 2017-09-29 13:45:15 TEAM MEMBERS (1) : Musa Çelik IMAGE CREDITS: Musa Çelik |
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| Visit the following page to learn more: http://www.tasarist.net/ | |||||
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NAME: Tasarist PROFILE: Tasarist is a privately held company, working on packaging design. Providing industrial and graphic packaging design services together, Tasarist generates integrated strategies. Tasarist doesn’t only place emphasize on consumer understanding during the strategic design development process, it also specifically lays focus on shopper and consumer insights. Focusing on the hybrid nature of “consumer-shoppers” and considering latest trends and their implications for design development, fuels a unique approach what we have called CBP (Creative Branding Process). |
| AWARD DETAILS | |
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Incia Household Cleaner Series Household Cleaners by Musa Celik is Winner in Packaging Design Category, 2017 - 2018.· Read the interview with designer Musa Celik for design Incia Household Cleaner Series here.· Press Members: Login or Register to request an exclusive interview with Musa Celik. · Click here to register inorder to view the profile and other works by Musa Celik. |
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