Incia Household Cleaner Series Household Cleaners by Musa Celik

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DESIGN DETAILS
DESIGN NAME:
Incia Household Cleaner Series

PRIMARY FUNCTION:
Household Cleaners

INSPIRATION:
Incia launched a new household cleaner series which contain herbal ingredients and are produced by completely natural methods. Packaging alternatives which are inline with this claim and as pure as nature motto of the brand were prepared.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Referring to the purity of nature and products a plain design style was preferred. The products have superior cleaning performance without harming the skin flora. To reflect this feature of the products, a packaging form inspired from water flow were designed. By taking into consideration the products’ areas of usage, the packages were designed to be easy to grip with wet hand. The ergonomics was supported with design lines deepening towards the neck of the bottles.

OPERATION / FLOW / INTERACTION:
By taking into consideration the products’ areas of usage, the packages were designed to be easy to grip with wet hand. The ergonomics was supported with design lines deepening towards the neck of the bottles. Considering the cost and production constraints, ready-to-use caps were preferred for the bottles. Green color was used for caps referring to herbal essences in the products.

PROJECT DURATION AND LOCATION:
The project started in October 2016 and finished in January 2017 in Istanbul / TURKEY

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Packaging material used is polyethylene

SPECIFICATIONS / TECHNICAL PROPERTIES:
Dishwashing Liquid H: 25 cm W: 9 cm D: 4 cm Volume: 500 ml Glass Cleaner H: 26 cm W: 10 cm D: 5 cm Volume: 500 ml Floor Cleaner H: 26 cm W: 10 cm D: 5 cm Volume: 600 ml

TAGS:
bottle, packaging, design, modern, unique, stylish, household, cleaners, ergonomics, natural

RESEARCH ABSTRACT:
Online research was conducted for the project. Several samples related household cleaners packaging and different bottle designs were collected and examined. Latest trends in bottle design and marketing, good and bad design examples, shortcomings of the category were all noted. Thus, the design process was started with a detailed knowledge of the competitors and category.

CHALLENGE:
Preparing an ergonomic packaging design which reflects natural ingredients of the product was the main challenge of the project. These needs of the project were met by a minimalist bottle design which reflects naturalness and supports ergonomics.

ADDED DATE:
2017-09-29 13:45:15

TEAM MEMBERS (1) :
Musa Çelik

IMAGE CREDITS:
Musa Çelik

Visit the following page to learn more: http://www.tasarist.net/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Tasarist

PROFILE:
Tasarist is a privately held company, working on packaging design. Providing industrial and graphic packaging design services together, Tasarist generates integrated strategies.

NOMINATION DETAILS

Incia Household Cleaner Series Household Cleaners by Musa Celik is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Incia Household Cleaner Series Household Cleaners by Musa Celik is Winner in Packaging Design Category, 2017 - 2018.



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