The Jasmine flower being a key ingredient in the Alexander McQueen Eau de Parfum product launch, of which blooms only in the night time, is the distinctive and essential inspiration. The need for creating very delicate ornamental flowers, on a large scale, whilst keeping the manufacture relevant to the brand and their ethos. SLS 3D printing was a very unusual method of production and pushing boundaries in technology within the industry. Using the nylon printing techniques keep the fine details and velveteen texture, replicating the beauty of the Jasmine flower perfectly.

British luxury fashion house founded by designer Alexander McQueen