"The meaning of the object" was the brief. Taking inspiration from a very banal, every day object which has a common place and association with the majority audience, the Pencil. Dating back through history and time, the instrument can evoke emotion thinking back olden times, or childhood, colouring books, drawing, note taking, letter writing making it possible for the mass audience to have connection with the window display. Immersing the viewer in the story of the moment.