A series of new different cheeses was introduced to the local market and the consumers were unfamiliar with tastes and the origin of the product. Using familiar landmarks for the target audience to show the origin of the product was the main concept. Keeping the attributes of the architectural landmarks and showing them in a simple way and at the same time making it to look tasty was the main challenge of the project.

Kalleh is an Iranian dairy, food and drink company headquartered in Amol, Iran. It has been ranked by the market research company Euromonitor International as one of the top 50 brands in the world. The company was founded by Solico Food Industries in 1991 as an industrial food company.